Arbonne International announces that Jen Orlando has been promoted to Chief Executive Officer.

The announcement follows organizational changes at its parent company, Groupe Rocher. Orlando replaces Tyler Whitehead

Orlando will focus on strengthening the corporate office and sales field partnership through technology innovation, enhanced communication and increased entrepreneurial education opportunities.

“This is an exciting time to be a part of Arbonne as we transition our legacy to its next level of success,” Orlando says. “New formulas, new products and new technology are transforming our company, and I am looking forward to partnering with our teams both at the home office and in the field to position Arbonne for future growth.”

Orlando returned to Arbonne in 2023 as the Chief Growth & Innovation Officer following more than 18 years of industry experience with several beauty and wellness companies.

Jean-David Schwartz, CEO, Groupe Rocher says, “Jen brings a strong track record of business growth and a disciplined background in sales and transactional building with a passion for Arbonne’s sales field, employees and future. “We are confident she is the right person to lead the company as we continue to innovate, grow and maximize the business opportunities Arbonne offers.”